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Why Study Marketing

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... literature--both total figurative studies of the work market and case studies of local labor markets and particular Direct marketing, Internet marketing, and viral marketing are powerful and useful marketing tools. When used in the series of marketing efforts were undertaken. These were: Hispanic marketing, urban marketing, and youth marketing. one another can also be studied. This understanding of the marketing mix is at the heart of the research study and therefore it is important to get the ethical handling of personal data, and marketing best practices. It is hoped that this study will improve the lack of empirical data with a focus on providing an in-depth study of ...



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Sources list for WHY STUDY MARKETING:

Gronoos, C. August 1994, From marketing mix to relationship marketing: Towards paradigm shift in marketing, Asia-Australia Marketing Journal, vol. 2, no. 1.
Relationship Marketing

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

Anderson, D. & Bailey, B. Peeling the Orange: 4 P's of Marketing, Marketing through New Media. Learn.netWebsite. 22 April 2005 <[1]http://tolearn.net/marketing/productm.htm.>.
Marketing Communications

Gronroos, C. From marketing mix to relationship marketing: towards a paradigm shift in marketing. Asia-Australia Marketing Journal 2.1 (1994): 9-29.
A Well-Trained and Skilled Workforce

"Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/m arketing_and_advertising_ethics.htm "Business ethics and global marketing client confidentiality statement" Retrieved from http://pwebs.net/marketing/ethics/m arketing_and_advertising_ethics.htm Accessed on 23 January, 2005
B2B and B2C Ethics

 


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