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Short Summary Catch

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... campaign on the Internet also encouraged those who normally would not travel to reconsider and purchase a ticket to for free. Anywhere in America could be attained with two tickets which cost only one fare. Two for one pricing included more than just the air fare(Take, 2002 pg 14). In addition it included all of the services and extras that would under the product aspect of the four P's and were provided in this promotion. The place was also an important aspect of convince customers to purchase tickets and travel that may otherwise not have done. Placing ads for the two for one ...



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Sources list for SHORT SUMMARY CATCH:

Welty, Eudora. "The Reading and Writing of Short Stories." Short Story Theories. Ed. Charles May. Athens, Ohio: Ohio University Press. 1976.
The Short Story as Genre

Stroud, Theordore A. "A Critical Approach to the Short Story." Short Story Theories. Ed. Charles May. Athens, Ohio: Ohio University Press. 1976.
The Short Story as Genre

Moravia, Alberto. "The Short Story and the Novel." Short Story Theories. Ed. Charles May. Athens, Ohio: Ohio University Press. 1976.
The Short Story as Genre

Bader, A. L. "The Structure of the Modern Short Story." Short Story Theories. Ed. Charles May. Athens, Ohio: Ohio University Press. 1976.
The Short Story as Genre

Baldeshwiler, Eileen. "The Lyric Short Story: a Sketch of a History." Short Story Theories. Ed. Charles May. Athens, Ohio: Ohio University Press. 1976.
The Short Story as Genre

 


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