Sources list for DELL'S ACTUAL MARKET POSITION:

DHL/Airborne deal could shake up U.S. express market: billion-dollar deal will give Deutsche Post subsidiary the No. 3 U.S. market position for overnight air shipments. (News & Analysis). (2003). Logistics Management.
DHL

Ellett, John. About/ Best Practices Center, Results Oriented Integrated Marketing the Dell Way. Retrieved 27 July, 2005, from http://www.nfusion.com/about/best_practices /Results-Oriented_Integrated_Marketing.html Ellett, John. About/ Best Practices Center, Results Oriented Integrated Marketing the Dell Way. Retrieved 27 July, 2005, from http://www.nfusion.com/about/best_practices /Results-Oriented_Integrated_Marketing.html
The IBM Computer Business

Thorson, Esther. (1989) "Products, Positioning, and Market Segmentation." Advertising Age: The Principles of Advertising at Word. Lincolnwood, IL: NTC Business Books.
Prospective Marketing Plan

Ayal, I. & Zif, J. (1979). Market expansion strategies in multinational marketing. Journal of Marketing, Spring, 84-94.
International Marketing Planning

Varadarajan, P.R. & Menon, A. (1988, July). "Cause related marketing: A co alignment of marketing strategy and corporate philanthropy." Journal of Marketing, 52: 58-74
Cause-Related Marketing

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